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The Persona Framework Founders Use to Go from "I Have an Idea" to Their First Paying Customer.
Agency personas are busywork. This is the tried and tested worksheet early-stage founders use to write real customer personas, validate them, and find their Maximum Valuable Segment™: the one customer most likely to pay first and fund your early growth.
13 pages, usually reserved for private clients. Yours free.
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Here’s what you’ll walk away with:
🍔 Get Your Personas Out of Your Head and Onto the Page
The exact fields that turn a vague guess into a customer you can picture, name, and actually go and find. Most personas are busywork, this framework becomes a system that can scale.
🎣 Find Your Fishmonger™, the One Person Who Already Has Your Customers
The exploratory questions to discover and detail your multiplier persona. Most founders never think to look for them. Once you know who they are, validation and sales get a lot faster.
🥡 Score Them and Pick the One Customer Who Pays First
You'll get my Maximum Valuable Segment™ framework: the three-part test I use with private clients to decide who to go to market for, and who to leave for later.
